Marketing Communications in the Pharmaceutical Industry by Jonathan Mant
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Author: Jonathan Mant
Number of Pages: 714 pages
Published Date: 30 Jun 2004
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781870905381
File Name: Marketing.Communications.in.the.Pharmaceutical.Industry.pdf
Download Link: Marketing Communications in the Pharmaceutical Industry
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Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.
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